It's official - the Tata Nano, the tiny, egg-shaped four-seater that Tata Group chairman Ratan Tata once hoped would put the whole of India on wheels, is a flop.
Less than 230 000 have been sold since it went on sale in July 2009 amid huge hype, based mostly on its selling price of just 100 000 rupees (about R20 000 at the time), which made it cheaper than a lot of scooters.
But what you got for that was really basic wheels, with a 600cc motorcycle engine, a top speed of about 80km/h and a reputation for being cheap and nasty rather than cheap and cheerful.
SALES DOWN 86 PERCENT
Scooter riders weren't interested because it was seen as not being enough of a step up from two wheels and car drivers didn't want it because it was seen as being a 'scooter replacement'.