Tata has signaled its green drive at the Geneva motor show with a new hybrid, described as the firm's future, even as Western auto giants struggle to get customers to buy such cars.
Prakash Telang, managing director of Tata's India Operations, said: “The Megapixel, developed by our design centres in India, the UK and Italy, is our idea of a city car for discerning motorists in any big city - and denotes the company's future design direction.”
The four-seater that the company describes as a “smart global range extended electric vehicle” combines a lithium-ion phosphate battery and an on-board petrol-engined generator for recharging on the move.
Tata, which reported $27 billion (R205 billion) in revenue for 2010-11, claims that the Megapixel returns fuel consumption of less than one litre per 100km.
It has not revealed the target price for the vehicle but, if it’s low enough, it could be a serious competitor in the green car sector which has been dominated by Toyota's Prius.