Lewis Hamilton has urged Formula One’s new owners to breathe fresh life into the sport.
Hamilton and new Mercedes team-mate Valtteri Bottas unveiled their 2017 car on Thursday.
But Hamilton, 32, said: "Formula One is a bit outdated. Other sports, they are further ahead in the entertainment factor. Formula One is really catching up... and they have a lot of catching up to do."
Bernie Ecclestone was deposed as F1 supremo last month after American giant Liberty Media’s takeover of the sport.
"I don’t feel Formula One is winning, and it hasn’t been for a long time," added Hamilton. "There still is a great following and I am excited for the new owners coming in and I hope they do something new."
The sport has undergone a radical rules overhaul this winter, but Hamilton fears for the coming season.
"My engineers say it’s going to be a lot harder to overtake," he told BBC Radio 5 Live. "If we see overtaking is worse, it’s going to be worse for the fans, the spectacle will be worse."
Bristol’s Lando Norris, 17, has been signed up to McLaren’s young driver academy.