Monza, Italy - Ferrari had every hope of winning its home Italian Grand Prix for the first time since 2010 on Sunday - and blew it.
The post-mortems were in full swing on Monday, with the front page headline of the mass-circulation Gazzetta dello Sport newspaper declaring 'Autogol Ferrari' (Ferrari own goal). They also decided there was more to the story than meets the eye.
Ferrari had everything going for it at Monza. It had momentum from Sebastian Vettel winning the previous race in Belgium, they had dominated practice and they enjoyed a huge groundswell of support. It swept the front row in qualifying at the fastest track on the calendar, the Ferraris' straight line speed leaving champions Mercedes in no doubt that they had a fight on their hands.
And then it all went wrong; Kimi Raikkonen started on pole and closed the door on his team-mate as Vettel, the team's clear number one in the title race, tried to get past on the opening lap. Vettel then tangled with world champion and eventual race winner Lewis Hamilton, spinning back to 18th and having to fight through to a damage-limiting fourth - 30 points adrift of the British Mercedes driver with seven races left.
Raikkonen finished second, struggling on badly worn tyres. Even if the next races are kinder to the Scuderia, the self-inflicted damage in front of tens of thousands of their own fans will take time to digest.