London - Formula One is to launch a live post-race show on Twitter, featuring retired 2016 world champion Nico Rosberg, starting from next week's Spanish Grand Prix in Barcelona and with involved.
Formula One said global followers of the official @F1 account will be able to watch interviews with drivers, team bosses and other key players at the Circuit de Catalunya,
The show, to be presented by British commentator Will Buxton, will also air after nine further races and feature panellists including Rosberg, who was Mercedes team-mate to reigning champion Lewis Hamilton.
Liberty Media-owned Formula One, which is seeking to build the sport's digital profile, said the partnership with Twitter would also extend beyond the social network's exclusive license for the live F1 show.
"For all Grands Prix going forward," Liberty said, "post-race highlights will be distributed via Twitter video clips, providing fans with a vast array of on-track highlights, and advertisers an opportunity to reach a dedicated F1 fanbase."
Formula One's @F1 feed currently has 3.63 million followers on Twitter.
Rosberg commented: "It's good to see the new direction of F1 across digital, as a key channel to engage with fans and future fans of the sport. I was delighted to join this programme when F1 asked me to participate. I love F1 and I believe that we can grow the sport through digital engagement."
Formula One director of digital and new business Frank Arthofer said Twitter had approached the sport's commercial rights holders with an interest in co-producing original live content.
"Given how well their platform caters to driving conversation around global live events," he said, "it was a perfect fit."Reuters