Johannesburg - To design and build affordable cars in Africa, for African drivers - that’s the aim of a new car company called Mureza.
The start-up is based in South Africa, but describes itself as an African car company as the project is being driven by a group of Africans from various countries. The initial products will be born from a joint venture with Iran’s second biggest car company, the SAIPA Group, which will supply platforms and components - although in the long run the company will strive for product independence.
The first model out the starting blocks will be a crossover hatchback, called the Prim8 (which is pronounced Primate - something they might want to rethink) and South Africans will be able to see it in prototype form as early as this week, as it will be on display at the Automechanika Expo at Nasrec in Joburg from September 18 to 21. Interestingly enough, the hatch is also set to be spawn a half-tonne bakkie, sedan and compact SUV at some point in the future, while a one-tonne bakkie range is also said to be in the works.
The Prim8 will initially be assembled in SKD kit form at a facility in Rosslyn, as well as at the Willowvale plant in Zimbabwe and in the ex-Hyundai plant in Botswana. CKD production is likely to commence at a later stage.
What else do we know about the Prim8?