Balloco, Italy - Fiat Chrysler's sporting brand, Alfa Romeo, is still targeting 400 000 annual sales, but now for 2022, having missed the initial goal of this year.
Alfa Romeo has grown from 66 000 vehicles a year in 2014 to a forecast 170 000 in 2018, well short of the 400 000 it targeted in its previous five-year business plan in 2014.
Speaking at the presentation on Friday of Fiat Chrysler Auto's 2018-2022 business plan, Alfa Romeo and Maserati brand chief Timothy Kuniskis said Alfa will roll out seven new launches over the five-year period, including updates of the Giulia and Giulietta.
"The timing of our expansion plans couldn't be more optimal", he said, given the premium market is forecast to grow at twice the rate of the mainstream passenger car segment. Like Jeep and Maserati, he said, Alfa will put a fresh focus on electrified powertrains and discontinue diesel.
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