Frankfurt Motor Show - As one of the most powerful woman in the motor industry, Citroen boss Linda Jackson knows a thing or two about cars, but but despite her expertise, she still gets patronised by male forecourt salesmen when she goes to car showrooms.
Jackson, who became chief executive of the French car giant three years ago, says she has been the victim of sexism in showrooms, with sales staff even ignoring her in favour of a male companion.
She regularly goes on mystery shopping exercises to garages to see how rivals are selling cars. She has visited showrooms in a number of different countries, with most located in the UK and France.
"You do learn a lot about how the customer is treated," she said. "Sometimes you go into a showroom with your husband and they just turn to your male partner and say, 'how would you like to spend your money?' This is what we need to change. We want to make it easier for anybody to buy a car.
"When women go into a dealership, they want to touch feel and drive the car. They don’t want hard pressure," she added. "It’s not about being a woman. It’s about how I would want to be treated as a woman."