Chinese invasion at Frankfurt Motor Show
Frankfurt - Chinese car companies and suppliers have stepped up their presence at the Frankfurt Motor Show, capitalising on a strong position in electric technologies forced on European carmakers by regulators seeking to curb pollution.
Though the number of exhibitors has fallen to 800 in 2019 from 994 in 2017, Chinese carmakers and suppliers now make up the biggest foreign contingent, with 79 companies, up from 73.
Several European and Japanese car companies including Fiat , Alfa Romeo, Nissan and Toyota have skipped the show as the industry cuts costs.
Europe's carmakers face multibillion-euro investments to develop electric and autonomous cars, forcing them to rely on Chinese companies for key technologies such as lithium ion battery cell production, an area where Asian suppliers dominate.
German firms are striking major deals with Chinese suppliers to help them meet stringent EU anti-pollution rules, which were introduced in the wake of Volkswagen's 2015 emissions cheating scandal.
"All carmakers face the challenge that they will have to fulfil fleet consumption targets," Matthias Zentgraf, regional president for Europe at China's Contemporary Amperex Technology (CATL), told Reuters.
Zentgraf said he expected further supply deals to be struck in Europe this year following agreements with BMW and Volkswagen.
Chinese companies are also giving Europe more attention since the United States and China embarked on a global trade war, which has resulted in tariffs.
"We put Europe up in priority," said Daniel Kirchert, chief executive of Chinese electric car maker Byton.
"We are at a tipping point" for acceptance of electric vehicles in Europe, Kirchert, a former BMW executive, added.
Byton has taken its prototype vehicles on road shows in Europe, and received expressions of interest from 20 000 customers, he said. In electric vehicle hot spots, such as Norway and the Netherlands, "we see a very positive response."
Byton plans to export vehicles from its factory in Nanjing, to Europe in 2021, Kirchert said, adding that exporting to the United States would be a challenge if Washington and Beijing did not resolve their trade war.
He said Byton still hoped to launch in the United States in 2021, but tariffs would threaten the company's goal of selling vehicles at a starting price of about $45 000 (R650 000).
"We decided no matter what" Byton will launch in the United States, even at a higher price, he said.
Also prominent at the show was Hongqi, which displayed its dazzling 1044kW V8 hybrid hypercar, the S9 concept. The Chinese brand, which is owned by FAW, plans to put it into mass production by 2021. Hongqi also showed off an electric SUV concept called the E115.
China's Great Wall Motor is also making inroads into Europe and may consider building cars there once its sales there hit 50 000 units a year, its chairman told Reuters at the show.
German carmakers have been forced to accelerate electrification plans after the EU imposed a 37.5% cut in carbon dioxide emissions between 2021 and 2030 in addition to a 40% cut in emissions between 2007 and 2021.
PSA Group Chief Executive Carlos Tavares used the show to step up criticism of Europe's aggressive approach toward emissions limits.
"The word dialogue has become meaningless in Europe," he said, referring to the requirements placed on the auto industry.
"Politicians can decide rules without any discussion with industry," he told journalists on the sidelines of the show.
Electric cars made up only 1.5% of global sales last year, or 1.26 million of the 86 million passenger vehicles sold, JATO Dynamics said.
If carmakers fail to meet the 2021 targets they could face a combined 33 billion euros in fines, analysts at Evercore ISI have estimated.
They also estimate it will cost the auto industry an aggregate 15.3 billion euros to comply, assuming a 60 euro cost per gram to reduce CO2 emissions for premium carmakers and 40 euros per gram of CO2 reduction for volume manufacturers.