Martorelli, Spain - Creating a new paint colour and implementing it is a far more complex process than most people realise. Just ask the Seat employees at the Martorelli colour and trim department, who were recently tasked with a distinctive new shade of metallic red for its upcoming Arona.
It all starts with a market study - ‘what’s hot and what’s not’ - but, “Creating a colour is an inside job,” said Seat colour and trim specialist Jordi Font. “A lot of intuition also goes into defining a new shade. You have to feel the pulse on the street and run with it.”
But the actual mixing is done in a lab, using a Pantone colour guide, which makes creating a new colour strictly an exercise in chemistry.
The team mixed 50 different pigments and metal particles,” said colour specialist Carol Gómez, “and we created nearly 100 variations of the same colour - 1000 litres of paint - to find the perfect shade.”
Font agreed: “Colours get more sophisticated every day and the demand for customisation is a growing trend.”
From mathematical formulation to real life