Embattled Musk 'thoroughly reorganising' Tesla

The body of a Tesla Model S is lifted by a robot crane at the Tesla plant in Fremont, California. File photo: Stephen Lam / Reuters

The body of a Tesla Model S is lifted by a robot crane at the Tesla plant in Fremont, California. File photo: Stephen Lam / Reuters

Published May 15, 2018

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Washington DC - Tesla boss Elon

Musk has told employees the company is undergoing a

"thorough reorganisation" as it contends with production

problems, senior staff departures and recent crashes involving

its electric cars.

In his email to staff, Musk said Tesla was "flattening the

management structure to improve communication," combining

functions and trimming activities "not vital to the success of

our mission" in the reorganisation.

Tesla is at a critical juncture as it tries to fix the inauspicious launch of the Model 3 sedan, a mid-market car

crucial to its success and future profitability that has been

plagued by early production problems.

Amid the manufacturing problems, senior Tesla executives

have departed or cut back work. Waymo said on Sunday that Matthew Schwall had

joined it from Tesla, where he was its main technical contact with

US safety investigators, and last week Tesla said senior vice president of engineering Doug Field was taking time off to recharge.

The company is developing multiple new vehicles, including a

semi truck, and has registered a new car firm in Shanghai in a probable step towards production in China.

Safety probes

On 2 May Musk said Tesla would conduct "a

reorganisation restructuring" during May, without providing more

details. He added that he would reduce the number of third-party

contracting companies engaged by Tesla, equating them with

"barnacles" needing to be scrubbed off.

Musk said in Monday's email Tesla would still rapidly hire people to fill critical

positions "to support the Model 3 production ramp and future

product development".

The company faces a number of other issues, from increased

scepticism over its finances to safety probes by regulators.

On 2 May a US traffic safety regulator contradicted

Tesla's claim that the agency had found that its Autopilot

technology significantly reduced crashes. Autopilot, a form of advanced cruise control, handles some

driving tasks and warns those behind the wheel they are always

responsible for the vehicle's safe operation.

In a Twitter post on Monday, Musk denied a Wall Street

Journal report that Tesla had rejected a system that would have

tracked driver eye movement when using Autopilot for cost

reasons.

"This is false," Musk wrote. "Eyetracking rejected for being

ineffective, not for cost. WSJ fails to mention that Tesla is

safest car on road, which would make article ridiculous. Approx

4X better than avg," Musk said. He said Tesla's record of one fatality every 512 million kilometres compared favourably with the 2017 national average of 138 million kilometres, according to safety regulators.

In another Twitter message on Monday, Musk said the

"probability of fatality is much lower in a Tesla," saying Tesla

would begin reporting safety numbers from the second

quarter of 2018.

Active probes

On Monday firefighters in Switzerland said a fatal accident

involving a Tesla may have set off a fire in the car's battery.

It was the latest accident involving a Tesla.

On Friday night a Tesla Model S sedan traveling at about 97km/h smashed into a fire engine that was stopped at a red light

about 30 kilometres south of Salt Lake City, Utah. Police said the driver, who suffered a broken

ankle, said she had been using Autopilot before the crash.

The National Transportation Safety Board said it was not

investigating the Utah crash, and Tesla said it had not yet received car data and did not yet

know the facts, including whether Autopilot was engaged.

The National Transportation Safety Board said last week it was investigating a Tesla

accident in Fort Lauderdale, Florida, on 8 May that killed two

teenagers and injured another - the agency's fourth active probe

into Tesla crashes.

Reuters

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