If you own a company, you should be very careful about who has access to its official twitter account.
After a very elaborate advertising campaign earlier this year, which aimed to instil pride in the city of Detroit and the fact that Chryslers are made there, an employee of a company specialising in social media, and contracted to Chrysler, spat out a very contradictory tweet on Chrysler's official Twitter account.
The man, who clearly had a tough time commuting to work that morning, posted "I find it ironic that Detroit is known as the motor city and yet no one here knows how to f#%@ing drive."
No surprise, the tweet was swiftly removed and replaced by a message saying "Our apologies - our account was compromised earlier today. We are taking steps to resolve it."
Steps they certainly did take, that aforementioned culprit now being a former employee.