Ferrari sales speed ahead on surging demand for V12s

By Motoring Staff Time of article published Jan 31, 2019

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Milan - 2018 was another high-octane year for Ferrari, with sales increasing by 10 percent and profits by 46 percent, driven by a surge in V12 sales and vehicle personalisation.

On Thursday the supercar specialist announced a 2018 net profit of 787 million euros (R12bn), up from 537m (R8.1bn) in 2017, while overall sales grew to 9251 units, from 8398 the previous year.

Sales of its V12 models surged by 20 percent, however, led by demand for the 812 Superfast, and in spite of slower sales of the LaFerrari Aperta, which was in run-out phase.

Sales of Ferrari’s V8s rose by 8.0 percent, largely thanks to the ramp up of the Ferrari Portofino (pictured below) as well as the new special series 488 Pista.

The majority of Ferrari sales took place in the EMEA (Europe Middle East and Africa) region, which accounted for 4227 units, with the Americas second (3000) and China a distant third at 695.

Ferrari was recently named the world’s strongest brand in the Brand Finance Global 500 2018 report, released at the recent World Economic Forum in Davos.

With a Brand Strength Index of 94.8 out of 100, it overtook the likes of McDonalds, Coca-Cola and Disney.

IOL Motoring

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