Cupertino, California - Apple has finally admitted that it is investing “heavily” in building driverless cars.
Having made billions from bringing iPhones, iPods and iPads to the masses, the Silicon Valley giant is racing to bring self-driving cars to the roads.
The firm said it “was excited about the potential of automated systems in many areas, including transportation”, in a letter to the US National Highway Traffic Safety Administration.
Senior executive Steve Kenner said the company wanted to ‘help define best practices for the industry’ and urged the regulator not to penalise firms testing driverless cars on public roads.
Apple said it was “investing heavily in machine learning and autonomous systems”.