How proud a suit at Honda must have been when he finally cracked what women want in a car.

'It's not fuel efficiency or anti-lock brakes,' he cried (probably). 'What those ladies need is an anti-wrinkle car!'

And so the Fit She's is rolling into showrooms in Japan.

Its windscreen blocks 99 per cent of wrinkle-causing UV rays and the air-conditioning pumps out ionically charged particles, thought to make skin softer.

There's a heart instead of an apostrophe in 'She's', and baby-pink details throughout. The standard model has a shiny pink paint-job, though it comes in brown and white, too - colours, say the company, that complement eye shadows.

If it comes over here, the only place we can imagine this patronising concept driving us is round the bend. -Daily Mail