Mercedes could easily pull it off, given that it's already a big player in the commercial vehicle market and its G-Class SUV is a hallowed name in the bundu-bashing scene. BMW, while active in the SUV, sorry SAV, has a brand that's practically built on sporty vibes and driving dynamics and a Hilux rival would surely damage the brand?
Yet BMW doesn't necessarily share those sentiments. BMW's Australian boss Marc Werner, when asked his opinion on Merc's plans to launch a bakkie, recently told Motoring.com.au that the company is "watching the space very closely."
This comes just a year after another regional head told the same publication that a BMW pick-up would not happen, so it appears that BMW is now at least open to the idea.
But perhaps BMW is looking at a completely different approach that doesn't even involve tough but old-fashioned body-on-frame construction? What if it simply used one of its current SAV platforms (such as X3 or X5) to create a unibody pick-up that would have a unique position in the market? The end result might not be as good in the bush, but it would certainly be better to drive on tar, and thus BMW might not have to sacrifice too many of its ideals after all.
Like us on Facebook
Follow us on Twitter