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Jaguar Land Rover teams up with Silicon Valley firm to up its digital tech game

Published Feb 17, 2022


Detroit - Jaguar Land Rover is teaming up with Silicon Valley-based artificial intelligence company Nvidia to develop the computer brains and nervous systems for Jaguars and Land Rovers, launching in 2025 and beyond.

The collaboration is a high-profile win for Nvidia's effort to expand its reach in the automotive industry, building on its base in gaming, artificial intelligence and high-powered chips and software used in servers.

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For Jaguar Land Rover, the partnership with Nvidia gives it a well-funded ally as it tries to catch up with Tesla and other luxury vehicle rivals in a digital technology arms race.

"We can now accelerate our in-vehicle software," Francois Dossa, JLR's executive director for strategy, said during a conference call.

Working with Nvidia engineers, Jaguar Land Rover plans to develop vehicles that can drive themselves under certain conditions, park autonomously and provide more information and software-powered features to drivers, the companies said. The new Jaguars will be upgradable - as Tesla vehicles are today. The carmaker said it will use Nvidia technology to power simulations used to train autonomous vehicles.

Jaguar Land Rover has a previous deal with Alphabet's Waymo unit to deploy autonomous driving technology. Dossa said the Waymo collaboration was limited to the Jaguar I-Pace electric SUV. The Nvidia alliance covers all Jaguar and Land Rover models to be launched from 2025.

Nvidia technology will act as the brains and the nervous system of Jaguar Land Rover vehicles starting in 2025, said Nvidia's vice president of automotive, Danny Shapiro.

Nvidia last month announced deals with several Chinese electric vehicle brands.

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