Balocco, Italy - Jeep boss Mike Manley says Jeep will enter three new segments over the next five years: a small city-car size SUV targeting customers accustomed to sedans and hatchback, larger SUVs with three rows of seats which comprise the largest segment in key markets and the extra-large SUV.
Speaking at the presentation on Friday of Fiat Chrysler Auto's 2018-2022 business plan, Manley said that by the end of the company's five-year plan all Jeeps will have an electrified version, to make the brand more environmentally friendly - and that transformation to more environmentally friendly technology will include dropping diesel engines in Europe and the Middle East. .
Jeep should be more able than most brands to recoup the investment in electrification, he said, because the technology will also enhance torque controls, something he believes Jeep customers are willing to pay for.
Manley said Jeep currently sells about 1.9 million vehicles a year. He did not give a target for sales in 2022 but said that currently one in every 17 utility vehicles sold in the world is a Jeep and he expects that to be one in 12 by 2022.
But what about Fiat and Chrysler?