Land Rover Defender crowned 2021 World Car Design of the Year
Share this article:
JOHANNESBURG - The new Land Rover Defender has been named 2021 World Car Design of the Year at the annual World Car Awards. It’s the third time Land Rover has claimed the coveted prize following previous wins for Range Rover Velar in 2018 and Range Rover Evoque in 2012 and is the latest in a number of global awards for the rugged 4x4.
New Defender remains true to the pioneering spirit that has been a Land Rover hallmark for more than 70 years and redefines adventure for the 21st century. Iconic in name, shape and capability, it is available in a choice of body designs and can be personalised with a choice of four Accessory Packs to help owners make more of their world.
The World Car Design of the Year prize recognises the most outstanding new car of the last 12 months and rewards vehicles demonstrating the highest standards of technical innovation and design and that push established boundaries. A panel of seven automotive design experts reviewed contenders to establish a shortlist of recommendations for the jurors’ final vote, made by the 93 international journalists that comprise the jury panel.
A distinctive silhouette makes the New Defender instantly recognisable, with minimal front and rear overhangs providing excellent approach and departure angles. Land Rover’s designers re-envisioned familiar Defender trademarks, giving the 4x4 a purposeful upright stance and Alpine light windows in the roof, while retaining the side-hinged rear tailgate and externally-mounted spare wheel that make the original so identifiable.
The stripped-back personality of the original Defender has been embraced inside, where structural elements and fixings usually hidden from view have been exposed, with the emphasis on simplicity and practicality. Defender 110 offers five, six or 5+2 seating configurations, while the 90 is capable of accommodating six occupants in a vehicle the length of a compact family hatchback.
Defender’s breadth of capability raises the threshold for off-road ruggedness and on-road comfort. Underpinned by Land Rover’s strong D7x aluminium platform – the brand’s stiffest ever body structure – advanced all-terrain technologies and state-of-the-art powertrains deliver unstoppable capability. Its carefully honed handling delivers a rewarding drive and first-class comfort across all terrains, and the experts at Euro NCAP awarded the Defender a maximum five-star safety rating.
A choice of advanced Ingenium petrol and cleaner diesel engines ensure Defender has the power, control and efficiency for any environment, while a Plug-in Hybrid Electric Vehicle (PHEV) powertrain provides silent EV-only progress of up to 53km. In addition, the new 386kW Defender V8, which will be launched in South Africa this year, combines characteristic Land Rover capability with incredible performance and bespoke chassis settings for heightened driver engagement.
Since its launch, Defender has won more than 50 global accolades, including Top Gear’s 2020 Car of the Year, MotorTrend’s 2021 SUV of the Year and Autocar’s Best SUV 2020.
Click here to learn more about the Land Rover Defender
Explore the Land Rover Defender
Follow Land Rover on Instagram