Mahindra set to team up with Ford

File picture: Danish Siddiqui / Reuters.

File picture: Danish Siddiqui / Reuters.

Published Sep 19, 2017

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Detroit - Ford and Mahindra will cooperate in a new agreement to advance electric and connected vehicle technology, among other things.

This as Ford seeks to expand its presence in India, while Mahindra wants to expand its reach outside of the country. 

On Monday the companies announced that they are seeking to cooperate on product development, mobility, electrification and connected vehicle projects.

India has proved to be a tough environment for US car companies. In May, General Motors said it would pull its Chevrolet brand out of India by the end of the year.

Teams from both companies will collaborate and work together for a period of up to three years. Any further strategic cooperation between the two companies will be decided at the end of that period.

But will we see a Mahindra bakkie with Ranger DNA anytime soon?

The companies did not announce any specific product development partnerships, but with Mahindra being big on commercial vehicles and owning the Ssangyong SUV brand, there is certainly room for synergy with Ford, which builds a full range of pick-up trucks and SUVs.

AP and IOL

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