It is not unusual for a number of carmakers to skip an international motor show these days, and this year’s Frankfurt show was no exception, with many companies deciding that it simply wasn’t an opportune moment to justify the huge investment required.
However, instead of just remaining respectfully quiet on the matter, Nissan decided to have some fun with its absence, and set about creating its own ‘Francfort’ show stand, somewhere in the middle of nowhere, to show off its second-generation Juke. The new compact SUV was revealed at the beginning of September, and it certainly would have been the brand’s top showpiece had it actually invested in a Frankfurt presence.
But it turns out 'Francfort' was cheaper... Or did Nissan have bigger ambitions here?
“The New Nissan Juke took everyone by surprise by investing in Francfurt, a place in the middle of the French countryside, by creating the first car show dedicated to a single car,” Nissan said on its French Twitter page with tongue firmly in cheek.
Incidentally, as far as we can tell there is no such place as Francfurt in France.