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Pandemic. Lockdown. Civil unrest. Last “roll of the dice” for SA auto industry?

Published Aug 5, 2021

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JOHANNESBURG - While the latest indicators for the second quarter of 2021 suggest an uptick in the local car market, the combined effects of the latest third wave lockdown and civil unrest could hit the South African automotive industry hard in coming months, with potential knock-on effects for the economy, warns TransUnion.

According to the latest TransUnion SA Vehicle Pricing Index (VPI), total financial agreement volumes in the passenger market increased substantially year-on-year, with a 64 percent rise in Q2 2021 over the lockdown-affected Q2 2020, which saw the local industry register no sales in April 2020. However, these ‘green shoots’ could be wiped out by the latest level 4 regulations and July’s civil unrest, which severely disrupted motor manufacturing operations and supply chains, says Kriben Reddy, vice president of auto information solutions for TransUnion Africa.

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Kriben Reddy, TransUnion Africa

“Where 2020’s level 5 lockdown created a demand issue in the market, the combination of the 2021 level 4 lockdown and civil unrest have created both demand and supply issues, with motor manufacturers suspending operations and supply chains coming to a halt. The knock-on effects could be significant: if manufacturers aren’t building, selling and exporting cars, they need fewer people, which leads to greater unemployment and a major setback for an industry which contributes 6.7 percent to GDP,” Reddy expounds.

USED CAR PRICES SKY ROCKET

The Q2 VPI showed a dramatic rise in prices of used cars as demand for quality used stock surged.

While new vehicle finance deals in Q2 increased year-on-year by 52 percent, the number of deals for used vehicles increased by 70 percent. Accordingly, the VPI for new vehicles eased to 6.1 percent in Q2 2021 from 6.5 percent in Q2 2020, while the used vehicle VPI rose sharply to 4.9 percent, from 1.6 percent a year ago, and is expected to surpass the new vehicle VPI this year.

The VPI measures the relationship between the increase in vehicle pricing for new and used vehicles from a basket of passenger vehicles which incorporates 15 top volume manufacturers. The index is created using vehicle sales data from across the industry.

The used-to-new vehicle ratio continued to climb, at 2.67 used vehicles financed for every new vehicle financed. In all, 35 percent of used vehicles were under two years old, with the number of demo models financed dropping from 6 percent in Q1 2021 to 4 percent in Q2, which indicates consumers are opting for older vehicles as pressure on disposable income increases.

The percentage of cars (both new and used) being financed below R200 000, R200 000 to R300 000 and over R300 000 saw lower volumes in the lowest bracket, and more activity in the over R300 000 bracket. This is due to ongoing price increases which have pushed many new vehicles over the 300K price point.

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There is also a growing trend of consumers downgrading from a two-car household and opting for one slightly more expensive vehicle, for example, trading two sedans for one SUV. This is expected to continue in the upcoming months as vehicle prices increase in real terms.

“While the macro-economic outlook had been improving at the time we compiled the report, consumer confidence remains low. We know from our wider Consumer Pulse studies that household finances remain under pressure which is impacting consumers’ disposable income. We’re seeing the impact of this clearly reflected in the car market, as consumers look for more affordable options,” says Reddy.

“Overall, the market has shown signs of recovery from last year, but new obstacles await. The next six months will be interesting for the automotive sector as the effects of consumer uncertainty and disrupted supply chains will inevitably delay purchases, which will cause dealers to rethink their approaches and seek alternative streams of income.”

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