We're not quite sure whether the floor of Rolls Royce's assembly line in Goodwood, UK, is clean enough to eat off but we do now know that the area is clean enough for the well-heeled to eat in.

For the first time ever, Rolls Royce recently invited more than 100 of its discerning customers to dine on its assembly line, for which it claims to have transformed its assembly hall into “an exquisite dining room.”

These distinguished guests arrived at the plant in chauffeured Rolls Royce Phantoms or by helicopter and were taken on a red carpet stroll through the production area, where every Rolls Royce in the world is hand-assembled.

All this was in an effort to introduce customers to its new Phantom Series II range and customers also had the opportunity of watching Rolls Royce craftsmen and women demonstrate their skills.