Cape Town - The city’s most famous citizens are today snapping “selfies” of themselves all buckled up in a plea to persuade motorists to wear seatbelts in every seat of their cars.
A devastating example of a preventable road death was released on Wednesday by the Safely Home campaign, captured on a YouTube video that displays in vivid starkness the dangers of not obeying the rule “buckle up in the back” - the Safely Home campaign’s focus as part of this month’s theme, “Seatbelt September”.
In the video, like most victims, the woman knew her killer. But her killer was not a knife-wielding assailant, but her own son.
The woman had been driving her teenage son to school. He was sitting behind her without wearing a seatbelt. And when she braked suddenly, he was flung forward, his forehead smashed into the back of his mother’s head and she was killed. He survived.
Hector Eliott, chief director of the Western Cape’s Safely Home campaign and Road Safety Co-Ordination, urged on Wednesday: “Buckling up in every seat, including the back, is not just the law, it is the right thing to do…”