Although South African car companies do poke fun at each other from time to time, certain golden oldies like BMW’s ‘beat the bends’ and Opel’s ‘more fun than Golf’ springing to mind here, our country is not really big on so-called competitive advertising.
In the USA, of course, it’s a whole different ball game where competitors are often blatantly mentioned as being inferior to Product XYZ.
However, this new advert from Jeep takes things to an all new level of mockery.
On the face of it, the Jeep ad shows two people dressed as hamsters trying to modify a Kia Sorento in order to get to a Halloween party at a presumably remote location called “Hells Revenge”.
They eventually give up and grab the keys to a Jeep Grand Cherokee Trailhawk.