Gothenburg - From next year no new Volvo will be capable of exceeding 180km/h as the Swedish carmaker, renowned for its dedication to safety, is electronically limiting the top speed of all its cars.
What some might see as a form of excessive nannying, Volvo sees as a necessary step on the road to achieving its ultimate goal of eliminating road deaths. Although that alone won’t do the trick, Volvo believes that even if this move saves just one life, it’s still worth doing.
“People simply do not recognise the danger involved in speed,” says Volvo safety export Jan Ivarsson.
“As humans, we all understand the dangers with snakes, spiders and heights. With speeds, not so much.
“People often drive too fast in a given traffic situation and have poor speed adaptation in relation to that traffic situation and their own capabilities as a driver. We need to support better behaviour and help people realise and understand that speeding is dangerous.”