Johannesburg - it's a well-established urban legend that when a man feels middle age closing in on him, he goes out and buys himself some sleek and sexy wheels - a sporty convertible, perhaps, or a brawny motorcycle.
Well, surprise, surprise - a recent Ipsos survey in the United States showed that women want midlife-crisis cars too. According to 1st for Women boss Robyn Farrell, the research found that one in four people were likely to purchase a car as a result of a midlife crisis.
Thirty percent of men (almost one in three) responded that they were “very likely” or “somewhat likely” to buy a midlife-crisis vehicle, while 21 percent (more than one in five) of women said “the same.”
We might think of the red sports car as the classic midlife wheels but 20 percent of respondents chose black, while 19 percent opted for silver or grey. Blue and red tied at 17 percent of the vote each with yellow last, chosen by just 1 in 50 respondents which, if nothing else, proves that by age 50 most of us have learned a modicum of taste.
WOMEN CHOSE RED