Munich - When we first sampled BMW’s latest 7 Series we were impressed with the technology and luxury on offer, but felt that the styling was just too subtle, as if it was appealing to Very Important People that want to keep a low profile.
But BMW’s large luxury cruise liner has gone for bold with its midlife facelift, revealed in China on Wednesday, which gives the sedan a front grille that’s gigantic enough to ensure that you’ll never again accuse the 7 Series of lacking presence.
In fact, it’s downright imposing.
For the record, the new front end is 50mm taller than before, while the single-piece grille surround is 40 percent larger, creating a greater contrast to the headlights, which are now smaller, and optionally available with BMW’s Laserlight technology.
The tail end has also been given an extensive redesign, highlighted by slimmer 3D-effect tail lights with red and black surfacing, as well as reshaped apron contours and larger chrome exhaust surrounds.