But good looking and practical don’t cut it at the annual Speciality Equipment Marketing Association bunfight in the world’s gaudiest city, so Hyundai North America called in Blood Type Racing to take the Electra Sport from clean to mean, with water-methanol injection, revised intake and exhaust plumbing, tuned suspension and a full aero kit.
The result is the BTR Edition Elantra Sport, a veritable smorgasbord of off-the-shelf gofast goodies, put together with some flair and imagination by Sam Lee of Blood Type Racing - and the point is that with patience, money and motivation, you could do the same with your Elantra.
Lee started with a Devil’s Own water/methanol injection system, a Torcon CAI intake and a Pierce Motorsports exhaust system, and made it work with his own custom ECU tuning.
He slammed the suspension with HSD coilovers, and anti-roll bars, a strut tower brace and a chassis brace from Pierce Motorsports, with a Fella Big Brake kit and 19 inch SSR GTX01 rims shod with Toyo T1 Sport gumballs.
Diode Dynamics provided special headlights and LED interior lighting and the front splitter, side skirts and rear diffuser were custom made by Aerotek, but the GTC-200 GT rear wing was off the shelf from APR. The body and spray work was entrusted to AutoArt, using BASF Glasurit Arancio Borealis paint.
The interior was left relatively standard, other than re-stitching all the upholstery with contrast-coloured thread, replacing the steering wheel with a carbon-fibre one from SoCalGarageWorks and adding diamond-stitched floor mats.
But the final touch for the real petrol head is in the boot - a Trunk Track Tool Set and clamp custom-made by Lee to hold a full-sized spare wheel.