Frankfurt Motor Show - Hyundai’s new 45 concept gives us a glimpse into the company’s future design language for electrified vehicles.
The name 45 refers to the fact that it takes inspiration from the Hyundai Pony Coupe Concept that was first unveiled 45 years ago, while also referring to the 45-degree angles at the front and rear of the car, which together form a diamond-shaped silhouette.
“As a homage to its heritage and reimagined for the future, 45 foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and intelligent design,” Hyundai says.
“The new concept strips away complexity, celebrating the clean lines and minimalistic structure of the original coupe concept. Combining heritage with vision, 45 incorporates the evolution of Hyundai’s ‘Sensuous Sportiness’ design language.”
Another design highlight is the ‘lattice’ front grille that incorporates a ‘kinetic cube’ headlight design that’s meant to evoke analogue emotions.