Goodwood, West Sussex - When Rolls-Royce introduced its Black Badge range of customised cars at the 2016 Geneva motor show, built by its Bespoke division to appeal to younger, disruptive entrepreneurs who make their own money and refuse to accept the status quo, it was channeling the same spirit that led to the creation of the marque, 110 years before.
Because, just as railway engineer Henry Royce’s obsessive perfectionism was the foundation on which ‘the world’s best car’ was built, it was the Honourable Charles Stewart Rolls’ restless spirit and youthful drive that, quite literally, gave the project wings.
Much as Rolls did when he pushed the boundaries of what was possible, both on the road and in the air, the Black Badge Ghost and Wraith models spoke to those customers who define themselves not in terms of what their wealth can do to insulate them from the future, but how it can help them change it.
Now the Bespoke division has added a third model, the Dawn Black Badge - ‘a sensual space from which to take in the night air’ - giving it a darker, more adventurous dimension with the signature Black Badge design cues.
The first example, to be presented at this weekend’s Goodwood Festival of Speed, is finished, needless to say, in a deeply intense shade of black, created by multiple layers of solid colour and clear coat, individually applied and hand-buffed in what the maker says is its most labour-intensive finish yet for a non-metallic paint finish.