There's exclusive and then there's really exclusive, but they don't come more exclusive than this, a Rolls-Royce Phantom with the announcement “Ruby motif - one of one” embroidered (yes Cyril, we said embroidered) inside the lid of the glove compartment.
Rubies have long been a symbol of love, energy and power; in some Asian cultures a small ruby is sometimes placed in the foundations of a building to ensure strength and stability.
Cue the one-of-a-kind Rolls-Royce Phantom Ruby; the idea came from Kadhim Al Helli, the Rolls-Royce brand manager at Abu Dhabi Motors, and the car was hand-crafted by the Bespoke team at the Rolls-Royce headquarters in Goodwood, England.
THE RED STUFF
Finished in merlot red with mica flakes, the ruby-themed Phantom is trimmed in two-tone red and white leather with red contrast stitching on the seats and lambswool mats, ruby marquetry inlays on the head restraints and dashboard, and bleached white wood-veneer trim elements.
The Ruby special will be offered for sale at Abu Dhabi Motors; not surprisingly, no mention is made of anything as crass as price, on the grounds that if you have to ask, you can't afford it.