Los Angeles - Mazda says that the all-new Mazda3, revealed ahead of the Los Angeles Auto Show on Wednesday, embodies a "richer and more powerful" expression of its Kodo design language, but regardless of how one chooses to word it, the striking new design is almost certain to prove a hit.
The fourth-generation Mazda3 is, as before, available in both four-door sedan and five-door hatch formats and the latter remains surprisingly faithful to the Kai concept that was revealed just over a year ago.
Mazda aimed to give the hatch a more emotional design, while the sedan takes a more elegant direction.
Inside designers have taken a minimalist approach, with fewer buttons and knobs, while the central command system is a 22.3cm wide screen, operated as before through a console-mounted rotary dial.
Furthermore, Mazda is promising “dramatic improvements” in noise, vibration and harshness suppression and in the overall feeling of quality.