Beijing - Volvo’s S90 Ambience Concept, revealed ahead of its first public outing at the Beijing Auto Show later this week, aims to “redefine in-car luxury” through the syncronisation of visual effects, sounds and scents.
Based on the S90 Excellence three-seater saloon that Volvo created for the chauffeur-driven market, the vehicle allows passengers to personalise the car’s atmosphere through a smartphone app.
The visual element comes in the form of a projection onto the ceiling and here occupants can choose between themes like Scandinavian Forest, Northern Lights, Swan Lake, Archipelago, Rain, Nocturnal and Freedom. Each theme is matched with one of four custom-made scents as well as audio compilations - which also make use of small tweeters built into the headrest for an “immersive” sound experience.
“The Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses,” said Volvo design vice president Robin Page
“The design explores how people feel inside the car and enables them to influence their own mood and well-being.”
Though this is technically still a concept car, Volvo is aiming to put such a system to market, although at this stage there’s no word on when this might happen.