London - The company behind the Gumball 3000, the international 4800km celebrity car race, is suing a provider of rally-driving holidays.
Gumball 3000 has issued a claim against Cannon Drive 3000 in the Intellectual Property and Enterprise Court in London, documents show.
The court deals with rows over copyright, trademarks, patents and other intellectual property disputes.
No details of what it relates to have yet been filed.
The British Gumball rally is an annual event that started in 1999 and has involved celebrities including David Hasselhoff, Kate Moss and Lewis Hamilton.
It reputedly charges a hefty entry fee and its founder Maximillion Cooper has described it as a ‘Wacky Races’ type event.
"Every night after we finish driving for the day, we have a party. Last year, we had over a million people come out over seven days. It’s like a rolling festival," he said in 2014.
In 2008 there was a concert in North Korea as part of the rally, which involved Kim Jong Il.
Next year’s rally will start in London and end in Tokyo. Cannon Drive 3000 bills itself as "The UK and Europe’s leading driving holiday company".
It was incorporated in 2013 and runs several rally events for all-comers every year. Participants only have to fork out a few hundred pounds as a deposit, and the launches are a little less glamorous, with one recent rally starting in Maidstone, Kent. Gumball 3000 said it had a policy of not commenting on legal matters.
Cannon Drive 3000 declined to comment.