Johannesburg - Need to sell your car but struggling to find out what it’s worth?

A newly-launched service in South Africa called True Price offers motorists a precise and realistic evaluation of their vehicle’s value. The prices are based on data garnered at thousands of vehicle auctions. Significantly, these evaluations are available free of charge to motorists.

True Price is the brainchild of Darryl Jacobson, the well known motoring personality and former head of Burchmore’s car auctions. This time around, he's not auctioning vehicles. Instead, he aims to answer one of the most often-asked questions in the motor industry: what is my car worth?

"We envisage that True Price will be used by millions of South African motorists. Dealers and auctioneers will find True Price to be an invaluable resource too," says Jacobson.

"For too long now, motorists have had no clue what their wheels are worth. We are aiming to change this," he adds.

True Price provides valuations based on the prices attained at vehicle auctions, giving a true representation of their market value. "Nowhere else can you get such a realistic valuation - because these are actual recorded sales," says Jacobson.

In conjunction with the gathering of data, the True Price team has established an easy-to-use website www.trueprice.co.za.

"We have made it as simple to use as possible. There is no need to waste lots of time registering. It's quick and easy! Then they can submit an enquiry online. Within 24 hours, we will give them the real value of their car," explains Jacobson.

He has launched True Price because he's been asked about resale values thousands of times. "It is a question that I've been asked over and over again: what are my wheels worth? True Price will provide the answer to that question," Jacobson explains.

When selling your car, knowledge is power. When trading in your car, it is enormously valuable knowing the precise value of your car - because then you can interact with the dealer with authority.

“Obviously, the same applies if you're selling your car privately; you need to know what it's worth - so that you can market it at the correct price," he concludes.

IOL Motoring