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SA shopping experience changed during Covid-19

Published Jul 5, 2020

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CAPE TOWN -

Covid-19 has changed the way most South Africans will be shopping in the future as e-commerce is currently seeing a surge in transactions.

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A study conducted by Nielsen which looked into the impact of the national lockdown on consumer behaviour showed 37 percent of respondents now shopping online.

“South Africa’s online grocery-shopping penetration and usage has also been quite a niche and of the 58 percent of South Africans with internet access, only 1-2 percent had regularly purchased food and groceries online, and only 8 -10 percent have purchased in the past year,” said Nielsen South Africa Retailer lead Gareth Paterson.

“However, one-third of consumers had expressed a willingness to shop online. This, coupled with the current lockdown scenario means there is likely to be prolonged behavioural changes in in-store and online shopping with services like click and collect, automated online subscriptions and personal shopping all having the potential for growth,” he said.

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With consumers opting to stay clear from shopping malls, Paterson said that online shopping platforms for groceries, medicines, and other necessary items have seen a surge in usage over the last few weeks.

Their consumer study forecasts a permanent uplift in online shopping numbers which could turn into long term habits post-pandemic.

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