South African olympian Oscar Pistorius is escorted from the Boschkop Police station on his way to the Pretoria magistrate's court. He allegedley shot his girlfrien dead. 140213. picture: Chris Collingridge 578

Cape Town - Oscar Pistorius has hired Stuart Higgins as his public relations guru. Higgins was the editor of UK tabloid The Sun from 1994 to 1998.

On his website (Stuart Higgins Communications) it states that Higgins had “a long and distinguished history working across a broad range of PR services ranging from high-level crisis management support for blue-chip companies to individuals with a high profile in the worlds of business, celebrity and sports as well as media training”.

It adds that the company works with various other brands “offering story-inspiration, strategic media advice, creative ideas and solutions through traditional media and across digital social media platforms as well as forging and developing relationships between organisations and the media for mutual benefit”.

On the website, it further mentions that Higgins has built up an enviable “black book” of contacts from all walks of life during his previous career as a journalist, which culminated in his editorship of The Sun “which consistently enables SHC to work quickly and efficiently in meeting all challenges and delivering excellent results”.

Higgins also reportedly gave Pistorius PR support during the London 2012 Games.

In 2010, Shrien Dewani, who still stands accused of being the mastermind behind the alleged hijacking and murder of his bride Anni Dewani, also hired a PR guru, Max Clifford.

Dewani is currently fighting his extradition to South Africa, with new reports emerging of the businessman’s deteriorating health.

Cape Argus