A shopper walks past an actor dressed as Rock and Roll Santa, at the launch of the Christmas shop at Selfridges store in London. Picture: Kirsty O'Connor/PA via AP
A shopper walks past an actor dressed as Rock and Roll Santa, at the launch of the Christmas shop at Selfridges store in London. Picture: Kirsty O'Connor/PA via AP

Leather-clad Santa Claus rocks up at London store 144 days early

By Hanna Rantala Time of article published Aug 3, 2018

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London - On a hot summery Thursday in

London, Santa Claus turned up 144 days early wearing a studded

leather jacket to open the new Christmas shop at department

store Selfridges.

Holding a guitar and sporting black sunglasses, Santa was

dressed to fit the store's theme of "Selfridges Rocks

Christmas".

With London basking in the midst of a heatwave, T-shirts

rather than Christmas jumpers seemed more appropriate but

Selfridges defended the move to start the Christmas countdown

almost five months before December 25.

"We have customers that really demand Christmas during this

time of year," Eleanor Gregory from Selfridges told Reuters.

Shoppers queue for the Boxing Day sales at Selfridges in London last year. Picture: Mary Turner/Reuters

"So as long as we have customers that are coming to us

demanding to shop Christmas this time of year, we will always

meet that demand and we're happy to launch our Christmas shop in

the middle of summer."

A Ziggy Stardust Christmas tree decoration and an Elvis

Presley nutcracker figure were among the rock-themed items on

sale. 

Reuters

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