A White Rhino and her calf walk in the dusk light in Pilanesberg National Park in South Africa's North West Province April 19, 2012. Elephant and rhino poaching is surging, conservationists say, an illegal piece of Asia's scramble for African resources, driven by the growing purchasing power of the region's newly affluent classes. In South Africa, nearly two rhinos a day are being killed to meet demand for the animal's horn, which is worth more than its weight in gold. Picture taken April 19, 2012. To match Feature AFRICA-POACHING/ REUTERS/Mike Hutchings (SOUTH AFRICA - Tags: ENVIRONMENT ANIMALS)

The National Press Club should interact more with South Africans and unearth their stories, the ANC Youth League said on Sunday.

The organisation said it was concerned that the NPC decided that the rhino was more “precious than human life” when it named the rhino 2012 newsmaker of the year.

“While the ANCYL believes that the environment and animals need to be protected, it means that millions of South African human stories went untold in 2012,” said spokesman Thabo Kupa.

The NPC came under heavy criticism on Saturday after it announced rhino in South Africa as the 2012 newsmaker of the year.

In the year which saw 34 miners shot and killed in Marikana, the Limpopo textbook delivery saga, the expulsion of ANC Youth League leader Julius Malema and controversy over President Jacob Zuma's home in Nkandla, South Africans were shocked by the press club's announcement.

People took to social networking site Twitter to vent their disapproval. - Sapa