While South African billionaire businessman Johann Rupert was slammed by the EFF for being 'racist', many black South Africans agreed with Rupert. Picture: Itumeleng English/African News Agency (ANA)

Cape Town - While South African billionaire businessman Johann Rupert was slammed by the Economic Freedom Fighters (EFF) for being "racist" during a recent interview, many black South Africans agreed with Rupert.

The chairman of Swiss-based luxury-goods company Richemont and SA-based Remgro group was a guest on PowerFM's annual Chairman’s Conversations. The interview left South Africans divided on Tuesday.

Rupert was asked to respond to allegations that he was an apartheid beneficiary who was now a central figure of "white monopoly capital”. He denied that his father’s empire benefited from apartheid.

The interview took a controversial turn when he said he was born in a poor Afrikaner generation that built itself through saving instead of consuming.

 "That's the reason. In a sense, the Afrikaner was downtrodden. The poor white question, but they were driven. They studied like crazy, they saved like crazy. They didn't go and buy BMWs and hang around at Taboo or The Sands [upmarket clubs] all the time," he said.

While a large number of social media users condemned Rupert's comments, many people supported his views, especially with regard to financial wisdom and generational wealth.

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