A concerted effort to lure South Africans living abroad back home will get into full swing this week.
The Homecoming Revolution - an independent non-profit organisation that encourages and helps expats return - launches a national advertising campaign this week.
Angel Jones, founder of the organisation, said: "Building this nation is everyone's responsibility and that is why this campaign features lots of different South Africans doing their bit."
The TV adverts feature several interesting characters, including a farmer shaving the Homecoming Revolution message onto a sheep, a beautician waxing the message onto a man's hairy back, a group of students shaving it onto a friend's head and an expat "peeing" the message onto the snow.
They will be aired from December to January on TV, outdoor advertising, press, radio and cinema.
Spokesperson Martine Schaffer said the adverts would refer to the Homecoming Revolution website, which provides details on "all the information they need to assist them in making up their minds about coming home and helping them with everything from bank accounts, vehicle finance, medical aid to tax advice, property, moving, schools and pets".
A competition for expats to win trips back to South Africa will coincide with the advertising campaign.
"South Africa is in the midst of an economic revival, consumer confidence is at an all-time high and the opportunities for South Africans back home have never been better," said Schaffer.
- Check out the www.homecomingrevolution.co.zawebsite for more information.