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#BornFree: 'Election campaigns aren't driven towards millenials'

Published Apr 9, 2019


Born-free - noun a member of a generation born in a country after its transition to democracy, in particular, post-apartheid South Africa - Oxford Dictionary.

South Africa will hold its sixth national and provincial elections on May 8. As part of our #Elections2019 coverage, IOL has asked 94 Born Frees for their views on the upcoming elections. Will they be voting? Who influences who they vote for, if anybody? What issue would most affect their decision on who to vote for?

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While never having endured the brutality of apartheid, the Born Frees face their own struggles, including high unemployment, access to education and issues around identity.

Watch as we speak to Ashleigh Wichman, 23, from the Western Cape.

Ashleigh says: "I don't feel politically educated. Campaigns aren't driven towards millenials and it's not something that's taught in schools so we rely on influencers such as parents and family members and trusted sources. 

"But at the end of the day, I personally base my vote on a party that leads by example, doesn't condone corruption, and has values that matches mine."

Video by: Tracey Adams

#BornFree #MzansiVotes #My94

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