Ogilvy advertising agency has apologised “unreservedly” for a pamphlet and website offering money for body parts that was actually part of a campaign to advertise a South African horror movie.
The campaign included a pamphlet saying “Dr Uba pays the best prices for all your body parts and organs... We pay keen cash for eyes (up to R5000 in cash), breast (up to R1800), tongue (up to R2500 in cash!).
The website showed pictures of a semi-naked woman about to go into surgery.
Spokesman for Ogilvy and 1984, Rich Hlatshwayo, said in a statement that creative agency, 1984, a subsidiary of Ogilvy, produced the campaign on behalf of Indigenous Film Distribution to promote the movie “Night Drive”.
“While the motivation behind this campaign was honourable, 1984 acknowledges that this was in bad taste and apologises unreservedly. The intention was never to mislead the public or media,” he said.