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Johannesburg - The South African flag flew high on Friday morning as the department of arts and culture launched the #IAMTHEFLAG campaign. 

The Randburg Taxi Rank commuters were greeted with a hive of activity as SA flags and t-shirts promoting the campaign were handed out to commuters. 

Arts and Culture Minister Nathi Mthethwa launched the initiative which he hopes will change citizens’ perspectives about the country and each other. 

The #IAMTHEFLAG campaign is aimed at fostering, promoting and enriching national consciousness with the country’s citizens. 

“The government identified nation building and social cohesion as one of the priorities for the current mandate period, as envisioned in the National Development Plan and detailed in the Medium-term Strategic Framework 2014-2019, Outcome 14. The department, therefore, has a responsibility to coordinate and mobilise society to promote nation-building and social cohesion as envisioned by the National Development Plan,” said Mthethwa. 

“This campaign entails distribution of flyers, handheld flags, passports mirror socks, and other promotional materials to taxi drives, vendors, commuters and to general masses to mobilise ordinary South Africans from all walks of life around the campaign.”

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