“Alcohol is no ordinary commodity - it plays a role in interpersonal violence, gender-based violence, road traffic crashes, reduced productivity, unsafe sex and severe chronic disorders such as liver cirrhosis, hepatitis, gastritis and pancreatic disease.
“Adolescent consumption impacts on their physiological, cognitive, emotional and behavioural development,” said Saapa spokesperson Aadielah Maker Diedericks.
The alliance dialogue discussed alternative funding options on how big brands could make money without alcohol advertising.
“We want to prevent harm in our society. What we are saying is that the amateur sports industry has the capacity to move forward without this advertising,” said Professor Leslie London from the University of Cape Town’s health and science faculty.