Johannesburg - He walks around with little yellow plastic boats shaped like arks, intent on making a difference.
To start a revolution of acts of goodness and kindness.
Rabbi David Masinter is fast on the way to reaching his revolution after beginning his quest to make the world a better place.
The theory behind the ark’s (Acts of Random Kindness) is to get people to fill up the arks with loose change and give it to someone less fortunate. Be it a charity organisation or a homeless person.
The shape of the money banks comes with the connotation of arks being a protection from the trouble in the world.
He started with 57500 arks last September to celebrate the Jewish new year and told The Star Newspaper about the campaign.
The response Masinter, the director of Jewish outreach organisation Miracle Drive, received from the article was priceless.
“I got hundreds of requests for thousands of them, way beyond what we thought,” he said.
Several celebrities including John Vlismas and Elana Afrika have jumped on the bandwagon.
Corporates have also bought into the idea and have started initiatives to bring their employees and other people on board.
“If you go to Tsogo Sun, Monte Casino before every movie they show our ad and you get one of these,” he said.
Masinter said many companies had started to have “change the world for good” days to encourage kindness.
To date they have manufactured over 200 000 arks and are still going strong. In June the campaign is going to Australia.
“I want to conquer the world for good, one ark at a time,” he said.
Soon they will be reaching the 1 million mark for the arks. The website for the campaign will also change to “changeourworldforgood.com” and become global.
“The aim is to teach people. There is a lot to offer and this is one of the platforms to use”.
Masinter said there was no end goal for the project, it needs to continue as a way of life.
“Bad doesn’t always have to win. Light dispels darkness”.
To find out more about this initiative visit: www.changetheworldforgood.co.za