JOHANNESBURG - The private sector should view philanthropy as part of running a business, and not as an afterthought, the African Philanthropy Forum (APF) said on Monday.
APF board chairwoman Tsitsi Masiyiwa said investing in the well-being of a society had far greater benefits for a business.
''I think philanthropists need to be very loud in the boardrooms...be able to communicate in the language that the private sector understands. Philanthropic investment should not be an afterthought, but a type of business you build...where more you give is the more you will have a stronger society, impacting on both the top and the bottom line,'' Masiyiwa told reporters in Johannesburg, ahead of a philanthropic conference this week.
She said the type of leaders for non-governmental organisations (NGOs) has changed, with former players in the corporate sector joining and leading NGOs.
''It is becoming normal for non-profit leaders to serve in the private sector...that to me is important as they understand and can straddle both sectors of the giver and the receiver,'' she said.