Johannesburg - Joburg shoppers once again descended upon their favourite stores as Black Friday hit malls and shopping centres across the city.
The more-than-60-year-old American shopping phenomenon has taken off in South Africa in the past four years and has become an important date on the local shopping calender.
The shopping spree is normally held the day after the American holiday of Thanksgiving.
This year's rush was no different, with malls in Midrand, Woodmead and Sandton City packed to the brim with shoppers looking for a discount.
At Midrand's Mall of Africa, the Checkers supermarket was abuzz with shoppers from as early as 7am.
A line about two meters long waiting to get in at Checkers, Mall of Africa #blackfriday pic.twitter.com/M5fbf2IkcC
— jesslevitt (@jesslevitt) November 24, 2017
While not as hectic as last year, shoppers still flocked to the store, leaving with trolleys filled to the brim with groceries.
Shoppers agreed while there was a rush to cash in on the madness, it was much calmer than last year's frenzy.
Shoppers at Checkers Mall of Africa on #BlackFriday @IOL pic.twitter.com/OGvao6d3mV
— Khanyisile (@Khanyi_Seele) November 24, 2017
"It's definitely much quieter and calmer this year," one shopper not part of the frenzy reflected.
In Woodmead meanwhile, things got very chaotic at the Nike store, which had a massive Black Friday sale.
Woodmead Value Mart 😵😥😂😂 pic.twitter.com/ng181wnIeh
— Bhut' Lick 👅🎈 (@Nhlanhla_Unwoke) November 24, 2017
Videos and pictures were all over Twitter, showing long queues and a frenzy outside the store.
Nike, Woodmead.. issa mess 😂 #BlackFriday pic.twitter.com/uy4XLoeg8m
— sihle (@eskzul) November 24, 2017
Things got so hectic that police reportedly had to be deployed to control the crowd outside the store.
Traffic to the shopping centre was also affected as a result.