National reading-for-enjoyment campaign, Nal’ibali, is launching a loyalty programme for South Africans committed to making a difference in children’s reading development. Known as FUNda Sonke, isiXhosa for ‘everyone read’, the programme seeks to grow and support the campaign’s network of more than 17 000 literacy volunteers, known as FUNda Leaders, nationwide.
Launched in 2016 in response to public demand, the FUNda Leader network brings South Africans into the campaign in mentoring children to read and enjoy books and stories.
And, while reading regularly brings children many rewards, such as improved school performance, better job prospects and higher levels of self-confidence, the FUNda Sonke loyalty programme brings benefits to the adults who make this possible.
FUNda Sonke members can earn points by completing online training courses and taking part in monthly literacy challenges. Points accumulated through participating in various activities can be redeemed for books, airtime and subscriptions to the Nal’ibali multilingual newsprint supplement.
“With 17 000 active FUNda leaders nationwide, the time seemed right to take this campaign to the next level,” said Nal’ibali Managing Director Jade Jacobsohn. “FUNda Sonke takes all the elements of our successful volunteer programme and rewards South Africans for being the everyday magic that help make our children flourish.”